B2 have considered the possibility of using British Ariways as their brand for the marketing assignment. If so, an article that just came out today on the bbc news website is extremely helpful.
http://news.bbc.co.uk/1/hi/business/8293995.stm
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Here's another link to an article released last month on BA by The Times.
ReplyDeletehttp://www.timesonline.co.uk/tol/travel/business/article6848916.ece
anwui! post it on the blog :)
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